Myths and Memes

Discount food retailer Iceland has continued to use celebrity Peter Andre to front its TV advertising.  The Christmas 2014 campaign feature...

TK Maxx, Primark and Matalan are all large retailers, competing for the same sorts of business as Marks & Spencer , Debenhams , John Le...

As a retailer of electrical hardware, a firm like Currys PC World depends on the boost to demand that Christmas provides.  Similarly, the U...

Arguably the world's most famous department store, Harrods was at one time part of the House of Fraser group.  Now the two trade separa...

The two major home improvement (DIY) retailers have positioned themselves to get a slice of the festive spending.  B&Q launched their C...

It all started so well.  Sainsbury's launched their 2014 Christmas TV advertisement online on 12 November, and then premiered it on I...

For supermarkets the Christmas season represents a chance to boost sales and profits at a time when normal rules are suspended.   Accordi...